Archive for the 'Mobile Marketing' Category
Facebook Landing Pages
Published by Stephanie March 10th, 2010 in Advertising, Branding, Consumer Brands, Design, Email Marketing, Interactive Advertisement, List Growing, Mobile Marketing, Online Advertising, Retail Marketing, Social Media, Social Networking, Technology.Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]
Geo-Fences + Mobile Phones = Powerful Real Estate Marketing
Published by Stephanie March 8th, 2010 in Advertising, Demographics, Innovation, Interactive Advertisement, List Growing, Mapping, Mobile, Mobile Marketing, Online Advertising, Personal Shopping, Retail Marketing, Technology.Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion.
It’s Saturday morning. Joel and Rebecca are walking their dog through a neighborhood in Austin, TX. As they walk, they [...]
Digital Marketing & Traditional Print Ads, Combined?
Published by Stephanie March 3rd, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Mobile Marketing, Mobile Shopping, Online Advertising, Retail Marketing, Technology, digital publishing.The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair,The New [...]
The Mobile Marketing Revolution.
Published by Stephanie February 10th, 2010 in Advertising, Branding, Consumer Brands, Design, Mobile Marketing, Online Advertising, Retail Marketing, Technology, Virtual world.It’s here.
Apple has finally (and formally) announced that the iPad will be coming out in late spring, 2010. In additions to competing with electronic books (like Amazon.com’s Kindle, Barne’s & Noble’s Nook, Sony’s Reader Digital Book, etc) as a reading device, purchasers will also be able to browse Safari, check their email, watch YouTube videos, [...]
Discount vouchers directly from your iPhone
Published by Angie February 4th, 2010 in Advertising, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, eCommerce.Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.
To make things easier, Voucher Cloud takes your current location via GPS and serves up the offers closest to you. This seems to [...]
What are people buying right now?
Published by Riley February 3rd, 2010 in Advertising, Measurement, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, eCommerce.Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea?
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]
iPhone credit card payment system
Published by Angie December 9th, 2009 in Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping.Not to be outdone by tech visionary Jack Dorsey — one of the brains behind Twitter — and his Square cellphone payment start-up, point-of-sale veteran VeriFone struck today with the announcement of PAYware Mobile.
Not dissimilar from the Square iPhone application and accessory, which The Times profiled last week, PAYware targets small businesses with its subscription-based [...]
Mobile Shopping’s First Christmas
Published by Angie December 3rd, 2009 in Advertising, Branding, Mobile Marketing, Mobile Shopping, Retail Marketing, Uncategorized.U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents. Retails Systems [...]
iPizza - Making Dough
Published by Bryce November 6th, 2009 in Mobile Marketing.I just found this interesting article outlining how Pizza Hut, Domino’s and Papa John’s are seeing their sales rise via iPhone and Mobi sites. [Full story at MarketingVox]
Dotfusion is launching it’s first iPhone app for Fashion Retailers in early January. Give is a call if you would like to learn more about launching an iPhone [...]
Enabling the Mobile Wallet
Published by Angie October 29th, 2009 in Consumer Brands, Innovation, Mobile Marketing, Mobile Shopping, Retail Marketing, Technology.The mobile phone as a payment and promotional device is coming to retail. The questions are when, what processes and under whose governance?
The RIS mobile survey published in May 2009 suggested an answer about when and processes. The survey finds that 47 percent of retailers will have a plan or be in pilot mode by [...]


