Category: Measurement

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Employee Engagement, Customer Satisfaction and Profitability

August 13, 2008 – A 2006 organizational survey by Northwestern University links internal performance strategies to market and financial outcomes. The study found a direct link between employee satisfaction and customer satisfaction, and between customer satisfaction and improved financial performance. The key organizational characteristic… Read More

Sephora – Why This Cosmetic Brand is More Than Skin Deep

August 13, 2008 – When the biblically renowned Sephora hotfooted it with Moses on his exodus to the Red Sea, she probably could have used a pitstop at the beauty retail chain that today bears her name—after all, all that time in the arid… Read More

Olympics Marketing Battle Cry: Viral, Social, Digital

August 13, 2008 – For marketers, the Olympic Games used to be a fairly easy thing to figure out. All it required was a huge budget and a well-placed mass-media ad buy. Today, it’s all about online initiatives that hit the trend-setters where they… Read More

How-To: 15 Tips for Effective Web Design

August 13, 2008 – Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too. To this end, Host-Review compiled 15 tips to help your site… Read More

American Apparel Tops Online Apparel Advertisers

August 6, 2008 – Is it any wonder? American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad… Read More

“I Quit!”

July 30, 2008 – Tired of hearing this?  As a typical player in the retail sector, it will continue to happen over and over until you’ve lost up to half of your workforce this year.   Then you’ll go through the same grief next year… Read More

How-To: Tips for Targeting Tweens

July 30, 2008 – Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone. And while they are physically still children, socially they are beginning to explore what it means to… Read More

Glam Application Platform Baits Devs, Marketers with Broad Female Audience

July 23, 2008 – Glam taps its power source liberally Glam Media announced the debut of the Glam Application Platform, an app developer network whose reach will comprise over 77 million monthly users. The open source Glam Application Platform is targeted primarily to marketers… Read More

What’s Next: Sebastian Professional Products

July 23, 2008 – Known for “blowing the lid off creativity,” Sebastian Professional Products is doing it again with a new site we recently launched. While the brand started small in the 1970s, today Sebastian is a global brand shaping hair fashion. Link to… Read More

Negative Keyword Research Tools & Tips

July 23, 2008 – If the term “negative keywords” is new to you, it refers to irrelevant or low converting keywords that you add to a pay-per-click campaign which tell the ad system not to show your ad when that keyword appears in a… Read More

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