Category: Measurement
Wake Up and Search for Crocs!
September 25, 2008 – You probably know that Crocs are fairly popular shoes these days–with kids and weekend warriors (personally, I can’t go there). But did you know that when you search for “Crocs” on Flickr there are 27,761 results? (And a solid majority… Read More
The State of Online Retail Today
September 24, 2008 – In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should… Read More
Nearly 70% of Online Adults Use Social Media, Often Research Products
September 24, 2008 – More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools… Read More
Best Global Brands: Lessons Learned
September 24, 2008 – Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases… Read More
2009 B-to-B Marketing Trends
September 24, 2008 – Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do?… Read More
$9B in Online Content/Services for Game Console Makers by 2013
September 24, 2008 – Acknowledging Xbox appeal In 2013, online/digital content and services for internet-connected game consoles will generate some $8.7 billion in global revenue for Microsoft, Sony, and Nintendo, the three console manufacturers, according to a new report from Parks Associates, MarketingCharts writes.
90210 Invades Mobile Units
September 3, 2008 – For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night. The campaign reportedly cost $50,000. A “virtual billboard” will take over the home page of mobile… Read More
Retailers Busting out Extreme Back-to-School Discounts
August 28, 2008 – To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more… Read More
Consumers Use More Coupons, Prefer to Get Them Online, in Mail
August 28, 2008 – With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past. According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,… Read More
Be Careful What You Ask Your Customers
August 28, 2008 – There is no doubt that understanding the needs and wants of customers in an ever-more competitive economic environment is critical. Major enterprises spend millions of dollars a year on painstaking market research and consumer surveys. Every year, thousands of shoppers… Read More