Wake Up and Search for Crocs! at Retail Marketing

Wake Up and Search for Crocs!

Published by Cindy September 25th, 2008 in Advertising, Branding, Consumer Brands, Demographics, Interactive Advertisement, List Growing, Measurement, Online Advertising, Personal Shopping, Retail Marketing, Social Media, Social Networking, Websites.

You probably know that Crocs are fairly popular shoes these days–with kids and weekend warriors (personally, I can’t go there). But did you know that when you search for “Crocs” on Flickr there are 27,761 results? (And a solid majority of them are about the shoes, not the reptiles.) Search for “Jibbitz” and you get another thousand consumer photos of the playful Crocs accessories–alone or adorning the trendy footwear. YouTube has hundreds of videos. Facebook has a Crocs fan page–with almost 7,000 fans.

You wouldn’t know that if you’d only ever gone to Crocs.com. As clean and fun as the site is, it doesn’t reflect the passion or the creativity of the people who wear these bright rubber shoes with (comfort and) pride. It misses out on great engagement opportunities. Plus, with Crocs fever having cooled off a bit, seems like the perfect reason to capitalize on the fervor of existing fans. Time to OPEN up!

[Story Found on Mooney Thinks]