Young People Turn to Cell Phone Cameras For Photos at Retail Marketing

Young People Turn to Cell Phone Cameras For Photos

Published by Cindy August 20th, 2008 in Branding, Innovation, Interactive Advertisement, Measurement, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Reviews, Technology.

The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise. Many young people use a mobile phone to update a microblog or social network profile and they use the same phone to take and transmit photos. Social sites like Utterz and Flickr are built around this type of activity.

“Family events” and “scenery/sightseeing” remain the top reasons cited for using a camera phone, but social uses separated younger adults from the over-30 crowd. 58.3% of cell phone users age 18-30 report using a cell phone regularly “to document nightlife,” while just 29.9% of those over 30 made a similar claim. In addition, those age 18-30 use their camera phones to publish photos to online social media four times as much as respondents over 30 years of age.

Here are some other interesting results from the survey:

A whopping 96.3% of adult cell phone owners report that they have a cell phone with a camera.
19% of adults prefer to use their cell phone as their primary camera for all photography.
77.2% of photos taken remain stored in the phone, 45.4% are used as wallpaper and 38.6% are sent to friends via MMS.
20.2% of respondents say they have snapped a photo of an attractive man/woman, and 7.5% have photographed an unsuspecting stranger.
46.4% of all adults and 2/3 of adults age 18-30 say that they use their cell phone to snap self-portraits.
19.8% say they have snuck a picture while pretending to do something else.
13.9% of adults report that they have sent a flirtatious, suggestive, or nude photo - a figure that rises to 28.1% of respondents age 18-30.

“Camera phones are taking over, and it’s being driven by young adults,” said Scott Ableman, Wirefly’s Senior Vice President of Marketing. “High-quality cell phone cameras haven’t been around that long, yet nearly one in five cell phone buyers tell us that their cell phone is their primary camera.”

[Story Found at Shopping Blog]