Study: Offline Retailers Should Be ‘Net Strategists

The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to a recent Nielsen Online survey, which found that of those that recently made consumer electronics purchases in a store, 80 percent visited the store’s website first, reports MarketingCharts.

Moreover, 53 percent purchased from the retailer on whose website they had spent the most time, Nielsen said.

Among consumer electronics purchasers, 58 percent indicated that if they had only one channel in which to do product research prior to purchase, they would choose the internet, compared with only 25 percent that would choose to be able to do research in a physical store:

[Full Story at Marketing Vox]