Retail Marketing - Shopping Center Marketing

According to a Future Now client, images can lift conversion rates by 147% by showing products “in context.”

Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom can achieve this.

But online retailers can go a step further and use photos that show products in use, or “in context.”

This can reduce a shopper’s fears, uncertainties and doubts about a purchase like “how does this look on a person?” or “how large is this in real life?.” Images can also “sell” by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.

Here are some effective and creative ways online retailers are showing products in context:

Show Items in UseDelia’s shows this hoodie lying flat and on a model. Showing clothing on people gives the customer a better idea of the style of the garment. Is a hoodie fitted like yoga wear or loose like a track suit? Is it a cropped style or long? Seeing an item on a person will also resonate with a certain kind of customer (like “humanstic” shoppers). Showing the flat alternative makes it easy to show different colors without having to dress the model each time.

[Full Story at Get Elastic]