The “Other” Starbucks Social Networking Site
Published by Cindy July 9th, 2008 in Branding, Charity, Consumer Brands, Eco-friendly, Innovation, Interactive Advertisement, List Growing, Measurement, Retail Marketing, Social Media, Social Networking, Websites.
We know about the MyStarbucksIdea website, which Starbucks positions as a catch-all blog, customer feedback site, and social networking website. The reality is that website is an unfocused slush pile for customer generated ideas.
But how many of us know about Starbucks V2V? It’s a full-fledged social networking site to promote volunteerism with customers and Starbucks partners (employees). It’s under the radar at this point — participation solely by invitation — and has only been mentioned officially by the company as an update entry on MyStarbucksIdea.
Think Meetup meets LinkedIn and there you have Starbucks V2V (Volunteer 2 Volunteer). You can post a cause, an event, or an activity and have others join you. Easy enough to understand and simple enough to make happen.
Starbucks V2V has real promise. It’s clearly community-focused with a drive to making positive contributions to small corners around the world. By having profile pages for participants, it feels much more personal than does the way-too-sterile MyStarbucksIdea website.
[Full Story at Brand Autopsy]
Starbucks is great! Although I just came across a website not too long ago that was totally bad mouthing them about their customer service. If anyone from Stabucks checks this out i’d highly recommend going to a website by Mindshare to get some really great information on how to better your customer service. I love Starbucks and I just wanna help out if I can!!