Retail Marketing - Shopping Center Marketing

Google has launched Trends for Websites, a Google Trends spin-off that builds comparative charts of website traffic.

The original Google Trends enables users to compare the popularity of certain keywords in Google’s search engine. For an example, see Desperate Housewives versus Footballer’s Wives.

Google Trends for Websites may be useful to publishers seeking information about a site’s popularity in relation to industry rivals. It also provides data on other sites most commonly visited, and related searches — which could enable pay-per-click marketers to harvest new keywords.

Like other site measurement sites, the tool reflects data acquisition biases. Search Engine Watch ran traffic comparisons across Google Trends for Websites, Alexa and Compete; each product yielded a different visual result. But the search blog ultimately concluded that Trends “will likely become the most authoritative source for comparison data since Google has access to far more data than Compete or Alexa.”

[Story Found at Marketing Vox]