Social Marketing Etiquette at Retail Marketing

Social Marketing Etiquette

Published by Cindy June 26th, 2008 in Advertising, Branding, Interactive Advertisement, List Growing, Measurement, Online Advertising, Retail Marketing, Social Media, Social Networking.

A lot of clients want to get involved in Social Marketing but are overwhelmed with the landscape and simply don’t know where to go or what to do. Some of them fear opening up dialogue because they won’t have enough control over their image.

Welcome to marketing in 2008.

As with any type of community, there are rules and etiquette that must be followed in order to be successful. Generally people on the internet don’t like to feel like they are being advertised to in a traditional way. But if people can provide their feedback, creativity, opinion, or gain some value by interacting with a brand or company, they will be far more receptive to interacting with a campaign.

Here are 3 simple rules for Social Marketing that should always be considered when launching a campaign:

1. Foster Conversation
Whether it’s a company blog, a branded social networking site, a microsite with comments enabled or a video posting site, LET PEOPLE TALK. Even if it means that they might say something negative.

[Full Story at Canadian Marketing Blog]