Retail Marketing - Shopping Center Marketing

One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, according to a Harris Interactive study conducted for iCongo - writes MarketingCharts.

Some highlights from the study:

Incentives

Consumers give various other reasons they would be more likely to shop online as opposed to a physical store:

• 57 percent cite free shipping.
• 55 percent cite lower prices.
• 61 percent cite the ability to shop at any time.

[Full Story at Marketing Vox]