Retail Marketing - Shopping Center Marketing

It’s no longer hip to be square.Cereals have long positioned themselves as kid-friendly through cartoon spokespeople and animals or good for you because of their healthy ingredients, but rarely have breakfast staples been accused of having a sense of humor.

Shreddies is changing all that by turning things upside down—or, perhaps more accurately, by 45 degrees.The long-time Canadian favorite recently introduced Diamond Shreddies, an innovation that looks suspiciously like the old version except that they’ve been tilted a one-eighth turn in either direction. The multi-media launch kicked off with a television ad featuring an attentive assembly line worker watching row upon row of square Shreddies pass before his eyes. Suddenly, he smacks the emergency stop button. Moments later, a team of workers and supervisors are staring incredulously at obvious defects—Shreddies turned ever so slightly so they’re in a diamond shape.

[Full Story at Brandchannel]