Mother’s Day Gift Spending: This Year, Less is More… Common
Published by Cindy April 30th, 2008 in Advertising, Consumer Brands, Measurement, Online Advertising, Personal Shopping, Shopping Center Marketing, eCommerce.
84 percent of US consumers will celebrate Mother’s Day, but most will scale back on number of gifts and instead purchase one major gift.
Participating consumers will spend $138.63 ($0.51 less than last year) on average, according to the National Retail Federation, MarketingCharts writes.
“Mom has been saying for decades that it’s the thought that counts on Mother’s Day, and this year kids might actually be listening,” said NRF President and CEO Tracy Mullin. “Retailers will offer specials on popular items such as digital cameras and gardening tools to make it easy for those who want to surprise mom with a gift.”
[Full Story at Marketing Vox]
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