Brand Championship
Published by Cindy April 30th, 2008 in Advertising, Branding, Consumer Brands, List Growing, Measurement, Online Advertising, Social Media, Social Networking, Websites.
The art of being a Brand Champion is being lost in Canada as more and more Global brands are being repatriated to the head offices in the United States. This is particularly true of packaged goods marketers who 20 years ago trained most of Canada’s brand champions. This repatriation combined with the acceleration to on-line and social marketing calls for two things. A dedication amongst Canadian clients and agencies to embrace the power of brands and to do so in a way that engages consumers in a digital world.
The concept of trust is even more important today than ever. Consumers must continue to trust brands but more today than ever brand marketers must build trust with customers. With trust comes loyalty. Social marketing is no more than word of mouth on steroids. If a brand breaks a promise today it can be dead or at least severely injured in a matter of hours. Brands are still trust marks, perhaps more today than ever and the brands that will flourish in the new digital world are the ones that build these trust marks collaboratively and in partnership with their customers.
[Ful Story at Canadian Marketing Blog]
I learned alot from this one blog thanks