Website Review – Skunkfunk Clunks

It says something about the current state of the web, especially fashion sites, that Skunkfunk.com’s amateurishness and MySpacy layout is, at first, somewhat refreshing. Unfortunately for Skunkfunk, this sentiment is short lived.
It is difficult to tell if the “cool” patois used by Skunkfunk in referring to its brand is clichéd because it is a translation problem (maybe), because it’s one of those confusing so-lame-it’s-cool things (unlikely), or because it is simply a brand that, regardless of the stylishness of its actual products, traffics in messaging clichés (more than likely).

Even more curious is that Skunkfunk seems altogether aware that its messaging reads like the combined thinking of the most boring marketing executive of all time and an overzealous 16-year-old with a limited vocabulary, and yet, it forges ahead anyway. In the brand’s own words, and quotations, about itself: “Skunkfunk is all about ‘keeping it real’. At Skunkfunk, we do not ‘follow the herd’ with our fashion lines. We produce a range of ‘multi-funktional’ garments—for example clothes that are reversible and detachable.” “Funktional?” That pun actually hurts to look at. And the self-aware messaging is so ungainly that it has to be poor translation.

[Full Story at Brandchannel]