Retail Marketing - Shopping Center Marketing

The Internet and e-commerce led the way in sales growth for Nordstrom Inc. in 2007.

For the year, web sales rose by 14% to $633 million from $555.5 million in 2007. In comparison, total sales rose by 3% to $8.82 billion from $8.56 billion in the prior year while same store sales increased year-over-year by 3.9%.

In 2007, the web accounted for 7% of total sales vs. 6% of total revenue in 2006. “We are very encouraged by the continued growth we experienced with our direct business, which has grown to over $600 million,” Nordstrom president Blake Nordstrom told analysts on the company’s recent year-end earnings call. “However, the number under-represents the true value of the channel.”

[Full Story at Internet Retailer]