The iPhone effect?

If the iPhone does 1/10th of what the iPod did to the balance of power in the music industry, then get ready for a wild ride.

Canada’s largest wireless carrier, Rogers (and Fido) have already felt the muscle flexing by Apple. In a release last year Apple indicated they would only consider coming to Canada if their carrier partner implemented an unlimited or, as mobile people would say, “all you can eat” data plan. Progress on this issue has been sluggish to say the least, but there are some positive signs.

[Full Story at Canadian Marketing Blog]