You Use, You Choose!

Posted by February 27, 2008 in Branding , Innovation , Interactive Advertisement , List Growing , Measurement , Retail Marketing , Shopping Center Marketing , Websites

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Dotfusion’s initiative to encourage voters to choose their favourite look for the redesign of First Canadian Place’s website was met with huge success!  With an approximate 70/30 split in favour of Option 1, voters will get to see their preferred layout once the site is relaunched early April.  The new design incorporates a much more interactive and user-friendly interface that is clean, seamless, refreshing and in line with more modernistic website trends.  Check out http://www.fcpfirst.com/ this coming April – we would love to hear your feedback!

[Story by Cindy Mathieu at Dotfusion]

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