VideoEgg Debuts ‘Engagement Pricing’ For Interactive Rollover Ads
Video ad network VideoEgg is introducing an ad model whose pricing depends on user interaction.
AdFrames are a more advertiser-friendly iteration of VideoEgg’s existing rollover ads.
Ads could potentially include video games or other interactive content. If a user plays the game or otherwise engages with content in the manner intended by the advertiser, the advertiser then pays for that interaction.
[Full Story at Marketing Vox]
AdFrame ads shall appear on sites where VideoEgg manages display advertising space, including a number of Facebook apps.
Can’t wait to see these AdFrame ads in action on Facebook. I anticipate a lot of clients will be asking for these types of highly measurable ads.