Social Media in B-to-B at Retail Marketing

Social Media in B-to-B

Published by Cindy February 20th, 2008 in Advertising, Branding, Interactive Advertisement, List Growing, Measurement, Online Advertising, Social Media, Social Networking, Websites.

As more b-to-b organizations explore social media as a way to raise awareness and create demand, they must first understand what is shaping the social media landscape. According to our research, roughly 50% of b-to-b organizations are utilizing some type of social media, reallocating a portion of their traditional media spend to do so. We’ve identified 8 categories of social media that can influence b-to-b marketing efforts including:

1. Blogs. Web logs or journals that allow readers to comment on and create links to and from other entries or posts. Primarily text, blogs can also include video or sound files.
2. Social networks. There are two types of social networks. Online communities such as MySpace and Facebook allow users to post profiles about themselves and connect with others, while professional networking sites such as LinkedIn and Jigsaw enable users to link to others through their association with friends or colleagues.

[Full Story at Canadian Marketing Blog]