Brands Line Up For Super Bowl XLII at Retail Marketing

Brands Line Up For Super Bowl XLII

Published by Cindy January 28th, 2008 in Advertising, Consumer Brands, Measurement, Online Advertising, Social Media, Websites.

Super Bowl statistics are staggering. The average audience for this single live television event in the US is more than 90 million viewers. According to the NFL, some 1 billion people in about 230 countries tune into the Super Bowl. Every Super Bowl is identified by Roman numerals—this year it’s XLII (42). The NFL produces so much merchandise emblazoned with the annually created Super Bowl logo that it fills an online store.

When it comes to brand advertising, the Super Bowl has developed a reputation of mythic proportions. (Go to SuperBowl-Ads to see an archive of past ads.) This year, it will cost advertisers about US $90,000 for one second—$2.7 million for a 30-second TV ad. Advertisers pay it willingly. Why?

[Full Story by Barry Silverstein at Brand Channel]