Holiday Ads Are Tops With Consumers at Retail Marketing

Holiday Ads Are Tops With Consumers

Published by Cindy December 19th, 2007 in Advertising, Measurement, Online Advertising, Retail Marketing, Shopping Center Marketing, Social Media.

Target, Wal-Mart and Macy’s have topped the list of consumers’ favorite retail holiday TV ads, a new study shows.

And according to the survey conducted for the Retail Advertising and Marketing Association by BIGresearch, Worthington, Ohio, Best Buy, Sears, Kohl’s, Kmart, JCPenney, Publix and Meijer round out the top 10.

Mike Gatti, executive director of RAMA, Washington, said in a statement that though TV ads are not the only way retailers are advertising, it is interesting to see how quickly consumers can point to their favorite commercials. “Great advertising can quickly set one company apart from another in the eyes of consumers,” he said.

[Full Story by Vanessa L. Facenda at BrandWeek]