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Direct Response TV Evolves with Online Mix

Published by Bryce September 25th, 2006 in Consumer Brands, Measurement, Retail Marketing.

With more and more big brands pushing commercial spots to drive respose to the web, accountability and measurment are taking the guess work out of the campaign and increasing bottom line performance.

Find out how P&G is driving traffic from TV to downloadable online coupons.

[Full Story from DMNews]


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« What do these Shopping Centres have in common?
UWO student Rachel Stinson lands a gig as a Bootlegger model. »

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