Direct Response TV Evolves with Online Mix

Posted by September 25, 2006 in Consumer Brands , Measurement , Retail Marketing

With more and more big brands pushing commercial spots to drive respose to the web, accountability and measurment are taking the guess work out of the campaign and increasing bottom line performance.

Find out how P&G is driving traffic from TV to downloadable online coupons.

[Full Story from DMNews]

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