Category: List Growing
Study: Offline Retailers Should Be ‘Net Strategists
July 23, 2008 – The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to a recent Nielsen Online survey, which found that of those that recently made consumer electronics purchases in a store, 80 percent visited the store’s website… Read More
Digital: Creating Conversation Online
July 16, 2008 – Web campaigns are a great way to engage consumers, but brands should be wary of the pitfalls. Consumers are using the web more than ever, so it is hardly surprising that brands are trying to tap in to the trend… Read More
‘Daily Candy’-Style Email Newsletters
July 16, 2008 – Glam Media, the top women’s online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical: Monday: “Great Style In No Time Flat,” a five-second style guide Tuesday: “Tips and Tricks for… Read More
Can Product Images Improve Conversion?
July 16, 2008 – According to a Future Now client, images can lift conversion rates by 147% by showing products “in context.” Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small… Read More
My Friend Cartier
July 16, 2008 – Maybe “luxury” and “MySpace” aren’t oxymorons after all. Cartier just launched an extensive global advertising campaign in eight languages on MySpace. True, the Cartier profile is a bit more sophisticated than most on the largest online repository of tacky wallpaper.… Read More
The “Other” Starbucks Social Networking Site
July 9, 2008 – We know about the MyStarbucksIdea website, which Starbucks positions as a catch-all blog, customer feedback site, and social networking website. The reality is that website is an unfocused slush pile for customer generated ideas. But how many of us know… Read More
Sorry … You’re Wrong!
July 3, 2008 – Got your attention? We thought so. But don’t worry, we’re not just being presumptuous here. There’s some real meat to this conversation. So listen up! Our most recent poll asked you to assess the work ethic of the new millennial… Read More
Google Revamps BlackBerry Search
July 3, 2008 – Last week Google improved its search tool for BlackBerry browsers. According to the Google Mobile blog, BlackBerry-based search boasts a broader swath of results (including product search, blog search and news results), blended results (photos, videos and maps incorporated in… Read More
Consumers Seeking Products Online Share Findings Via WOM
July 3, 2008 – “Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, president of BIGresearch. “Because they are likely to tell a friend about their experience, they become a building block for viral marketing… Read More
eBranding Becomes Mandatory for Surviving the Digital Age
July 3, 2008 – Google is the gateway to viewing and uncovering personal eBrands. A simple search determines if you have a presence, how many hits depict how impactful that presence is and the content represents the credibility behind the brand. The first page… Read More