Category: List Growing
Retailers Continue Shift To Online Ad Initiatives
October 31, 2007 – When Future Shop wanted to make a splash this summer, it launched an online forum on its website to make it a destination for customers who crave information about the electronics chain’s products and technology. To pitch the initiative, Future… Read More
Report: Universal Prepping Revolutionary Free Music Service
October 12, 2007 – Universal has a plan to change the music download business: give people free, unlimited music subscriptions with the purchase of portable devices. Universal boss Doug Morris is trying to launch a new, label-owned subscription service called Total Music, according to… Read More
How Madison Avenue Is Wasting Millions On A Deserted Second Life
October 5, 2007 – For months, Michael Donnelly had been hearing all about the fantastic opportunities in Second Life. As worldwide head of interactive marketing at Coca-Cola, Donnelly was fascinated by its commercial potential, the way its users could wander through a computer-generated 3-D… Read More
Traditional Media Under Threat As Consumer Generated Media Reaches Mass Market
October 3, 2007 – Consumer generated media (CGM) has reached the mass market with between 46 and 83 per cent of internet users engaging with it at least once a month, depending on age group and geography, according to a recent survey by Gartner,… Read More
Top 10 Cross-Channel Retail Trends
October 3, 2007 – Retailers continue to aggressively integrate e-commerce into their cross-channel operations, as it represents a tremendous opportunity for growth. According to the recently released RIS News/AMR Research Cross-Channel Tech Trends Study (which will be mailed with the September 2007 issue of… Read More
Web 2.0 Users Go Shopping
September 25, 2007 – But does the tech help persuade them to buy? Web 2.0 users spent about $27 billion online in the United States in the second quarter of 2007, according to comScore’s “Web 2.0 in Retail Today” report. comScore reported that social… Read More
Email Fashion, Double Opt-in Is The New Black
May 30, 2007 – Everyone has an email list these days. But what separates the Kate Moss’s from the Ugly Betty’s is their sign-up process. Your list MUST be double opt-in, or you’ll suffer the ridicule and derision of the email runway goddesses, your… Read More
Surprising Tips To Growing Your Opt-In List Quickly
January 24, 2007 – A tiny opt-in lift means your e-mail list grows bigger. And those names are better than any list you can rent or advertise on because they came from your Website. Check out these five suggestions of possible opt-in form tests… Read More
Improve YOUR stickiness
January 3, 2007 – Stickiness has become the target buzz-word. Take a look at some of the stickiest sites on the web and find out what you can do to increase the stickiness of your own site, on any scale. [Full story at iMediaConnection.com]
Brand Contesting – Conversion and Data Collection
August 15, 2006 – Tell us you can resist this… Only once per day. Of course, contact us if you are interested in trying this for your brand. [Click to Scratch] Who says Blogs can’t be fun!