Retail Marketing - Shopping Center Marketing

Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]

Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion.
It’s Saturday morning. Joel and Rebecca are walking their dog through a neighborhood in Austin, TX. As they walk, they [...]

Twitter revealed on Monday that it officially reached 50 million tweets per day, excluding the count of spam messages made by robots. That is a record for the microblogging service.

The tweets increased by 1400% last year, amounting to 35 million messages daily. Today we have a total of 50 million tweets per day, equivalent to [...]

Despite this growth and the benefits social networking sites like Facebook, MySpace and Twitter afford, online retailers should recognize these sites as a starting point for online interaction. Ultimately, retailers should actively leverage these networks to drive fans back to their sites.
Why Retailers Should Drive Fans Back to Their Sites

Retailers should use social networks [...]

TGI Friday’s have launched a huge Facebook offer after ‘a friendly bet’ with a fan called Woody. If self proclaimed number one fan Woody can get 500,000 Facebook fans by 30th September 2009, then the first 500,000 will be entitled to a free Jack Daniels Burger or Jack Daniels Chicken Sandwich.
Unfortunately this promotion is US [...]

We all know that social media is changing the way we do business.  Twitter is one of the fastest-growing social media sites, and with good reason.  Not only is it easy – but it can help grow your business.  Here is some information on Twitter, and how you can use it for business.
Read full story [...]

Those nasty spammers are at it again. This time, they are trying to capitalize on the swine flu “pandemic”.
So how do they get results? Well, first of all, very, very large lists. Second they are doing something all email marketers can learn from. They use excellent subject lines that catch people’s attention such as ”Madonna caught [...]

Many are asking the question of who can manage their Interactive marketing budgets responsibly? Most interactive companies like to get their hands on the whole business as opposed to fulfilling a present need.
Companies have found themselves inclined to keep all their interactive services under one roof to avoid having information all over the place. [...]

In marketing it has been always said to play the law of averages. The more you put out the more you will get back. This holds true for most things but for email campaigning running lean and mean with no fat is the way to go.
Healthy subscriber lists lead to healthy responses and conversions on [...]

From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian Paints has achieved a leadership position in the Indian paint industry. Today, the brand has [...]