Retail Marketing - Shopping Center Marketing

The iCitizen, that influential breed of digital consumer, was the focus of the first Resource iCitizen symposium, an intimate gathering exclusively for our clients and friends.
iCitizen: The OPEN Imperative brings together some of the most digitally innovative brands and thought leaders for an intensive two-day experience of short-format keynotes, research reveals, networking and spirited repartee. [...]

M5 is Coke’s experimental marketing concept utilizing short films and revolutionary package design. Basically 5 design groups from 5 continents were charged with creating and sharing “visions of optimism.”
While the registration process is a little cumbersome, everything else is way-way cool. The original music tie-ins. The actual aluminium bottle designs (click on the bottle on [...]

Retailers are gearing up to get their email and online campaigns ready in time to reach their current customer base as well as appeal to any potential web visitors for Mother’s Day. Special occasions are always a great time to show a little creativity with your promotions and entice more web traffic. [...]

Brace yourself for another online addiction! Vivaty, a 3D virtual chat system, is a really fun way to enhance your social networking experience. Vivaty works with just about all popular social networking sites and lets you chat live, complete with a Second-Life style avatar! Imagine—your REAL Facebook friends will “come to life” as cartoon avatars!
you [...]

Sears is bringing prom dress fashions to Facebook users by making picking out a dress a social experience, reports Adweek.
Visitors to the prom dress selection on Sears.com have the option to share dresses from their Facebook profiles. Doing so alerts friends they’ve added a Sears prom dress and invites those friends to give feedback.
The campaign [...]

Parsons The New School for Design offers a class called “Internet Famous” that’s an example of how academics can be open.
The course states that it is dedicated to teaching students how to spread their work across the widest audience online, essentially by teaching students to understand, use and even exploit the social web. Throughout the [...]

Phillip Merrick thinks it is time to update your resume. The co-founder of webMethods has a new startup that just launched today, VisualCV, that wants to replace the paper or e-mailed resume with a profile page that lives on the Web. He’s raised $5 million from headunting firm Heidrick & Struggles and Valhalla Partners.
You can [...]

McDonald’s continues to look for ways to peddle the Happy Meal to both kids and their increasingly health-conscious parents. An online presence, with its own URL (www.HappyMeal.com), is just one way the brand is trying to further extol its own message, as well as that of the parent company.
Youth Everlasting
The Happy Meal site carefully adheres [...]

It used to be critical for every marketer to understand and apply the 4 P’s of marketing. They are Product, Price, Place (Distribution) and Promotion. Seems a bit out of sync these days given the new world of marketing and the evolution of consumer interaction in the digital space.
I’m not suggesting we forget about the [...]

Want the inside scoop on the hottest deals at Yorkdale?
Meet “Cindy Dale” the hottest & hippest virtual shopper at Yorkdale Shopping Centre. Add her to your facebook account and she will keep you up to date on the best deals that Yorkdale has to offer including coupons and other exciting promotions!
Click here to View Cindy [...]