Retail Marketing - Shopping Center Marketing

Today’s customer is different than in days past. They’re savvier, more aware of competition, more willingly engaged in what they like and more disengaged by what they don’t like. They consume information in a new way and determine their feelings immediately. The technological revolution has created a generation who wants what they want and they [...]

U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents.  Retails Systems [...]

Many who are marketing on the internet still confuse the roles of a squeeze page vs. the landing page. In some circles they are regarded as one in the same but the fact is they serve two completely different roles. Both are used to attract customers online but that is where the similarities end. Whereas [...]

Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage prompts shoppers to text their vote.
Check out the site and vote: www.yorkdaleisme.com

While the recession may not be over just yet, a recent survey of marketing executives shows more optimism in the economic climate than last quarter. The survey also showed that social marketing spending will be up this year, on average, from just 3.5% of the total marketing budget to over 13%.
Read CMOs Increasingly Optimistic About Economy, [...]

A word of guidance to all retailer marketers, please take time to define your goals in the social media space, be realistic and familiarize yourself with the “language and feel” of the space.
The article Social Media Best Practices in eMarketer it wrote that In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of [...]

Yahoo.com just released a fully-redesigned homepage.  Search field is more prominent, the page overall is less cluttered and best of all you can stream RSS feeds.

The “My Favorites” section, down left hand side that when moused over a window appears to the right, allows you to view the site or content selected like Facebook and [...]

With the rise in adopting Facebook as a key social marketing tool, retail marketers have created a fan or brand page but are now asking how do I grow my fan base.
Try creating a facebook application that involved giving a gift.  Burger King did this so well and other have followed.  To learn more, contact [...]

In May 2009, Facebook became the most popular US social networking site. According to comScore, Facebook totaled 70,278,000 unique visitors.
Here’s the question -  how can you retail shopping centre benefit from even connecting with 1% of Facebook visitors.
Which leads to question #2, what is your retail marketing presence on Facebook?  Do you have a fan [...]