Retail Marketing - Shopping Center Marketing

You can’t beat award shows for the after parties and all that come with them. Most importantly the networking aspect. I recently attended the Canadian New Media Awards and was impressed not by the amount of people but the quality of the contacts who where there.
Inspiration is good and when we can hone in [...]

Value added promotion has been around forever and has reared its head in many different manifestations like the barter system and contest promotion.
A lot of times we have a notion that it is better to focus on your own brand and not involve others in the building of your brand but more importantly sustainable industry.
Some [...]

Google, notorious for offering amazing free services, has yet again come up with a free solution that is bound to take the communication landscape by storm. GOOG-411 was released out of beta in late 2007, and has yet to get the attention it deserves.
Google’s “GOOG-411”, a service which draws data from the Google Local [...]

Halloween is just around the corner and so is a hotbed of e-commerce opportunities.
Halloween e-commerce sales are becoming exponentially larger every year. With gas prices soaring, fewer people are willing to drive that extra few miles for a cool costume. There are so many specialty costume shops that can now service the entire [...]

With the recent release of Google Analytics new Active Segmentation features marketers and online sales teams can make more sense of their analytics data quickly.

Along with the new Advanced Segmentation features several additional updates are included; Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called [...]

The marketplace is volatile and unstable at the moment. I have not said anything you haven’t been hearing for months. Let’s be realistic here, “The show must go on”, or all our “what if’s” could be a reality.
We all need to be proactive and not just reactive to the trends that face all of [...]

Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of the book Simply Better (Harvard Business School Press). While Kmart was approaching bankruptcy and Wal-Mart [...]

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.