Archive for the 'Technology' Category
Ditch the Robot and DialAHuman
Published by Cindy October 15th, 2008 in Search Engine Marketing, Websites, Personal Shopping, Technology.We understand that automated services can make our lives a little easier (i.e., checking the credit line on our AMEX before we go to the Jimmy Choo sample sale), but some situations call for human interaction (i.e., someone stole my AMEX and my new Jimmy Choos). And when you really do need a human being […]
$9B in Online Content/Services for Game Console Makers by 2013
Published by Cindy September 24th, 2008 in Measurement, Reviews, Online Advertising, Consumer Brands, List Growing, eCommerce, Personal Shopping, Technology, Interactive Advertisement, Advertising, Branding.Acknowledging Xbox appeal
In 2013, online/digital content and services for internet-connected game consoles will generate some $8.7 billion in global revenue for Microsoft, Sony, and Nintendo, the three console manufacturers, according to a new report from Parks Associates, MarketingCharts writes.
“The Connected Consoles: Games, Media, and Beyond” report forecasts revenue streams from digital video distribution, downloadable games […]
5 Reasons Retailers Replace their Retail Management System
Published by Cindy September 4th, 2008 in Websites, Shopping Center Marketing, Retail Marketing, Personal Shopping, Technology.When speaking with retailers, the software selection advisors at Software Advice have found thousands of retailers considering a major new software purchase. The vast majority are replacing an existing system - one they’ve used for years. Why?
Why replace what’s familiar? Why pay up for something entirely new when an upgrade is - on paper - […]
Protect Yourself When Shopping Online
Published by Cindy August 28th, 2008 in Measurement, Websites, Shopping Center Marketing, Retail Marketing, eCommerce, Personal Shopping, Technology.Shopping online is the greatest thing to come along since canned beer but there are some risks involved. We’ve all heard the horror stories about people’s credit card information being stolen and orders never fulfilled. Fortunately, these are isolated problems for the most part and we can take steps to ensure satisfaction when we do […]
Young People Turn to Cell Phone Cameras For Photos
Published by Cindy August 20th, 2008 in Measurement, Reviews, Mobile, Mobile Shopping, Personal Shopping, Mobile Marketing, Technology, Interactive Advertisement, Innovation, Branding.The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise. Many young people use a mobile phone to update a microblog or social network […]
ArtPassions.com Gets Passionate About Shopper-Controlled Framing
Published by Cindy August 20th, 2008 in Measurement, Websites, Reviews, Retail Marketing, Online Advertising, eCommerce, Personal Shopping, Technology, Interactive Advertisement, Innovation, Advertising.ArtPassions.com, an Ithaca, MI-based manufacturer and retailer of custom framed art, has launched a re-designed site that includes an interactive frame application from Avid Commerce, an Internet technology provider.
The Java-based technology allows shoppers to specify frame, mattes and matte widths, and displays the chosen combinations without a page refresh. It also allows shoppers to choose […]
It’s A Hot Summer For Mobile
Published by Cindy August 6th, 2008 in Consumer Brands, Mobile, Mobile Shopping, Mobile Marketing, Technology, Interactive Advertisement, Advertising.It’s been a July full of activity in the mobile space, most notably a 60,000 signature petition to reduce data fees, the launch of the iPhone in Canada and the announcement by Bell and Telus that SMS fees will be both sending AND receiving party pay.
I’ll breakdown each of these announcements and what it means […]
Can Product Images Improve Conversion?
Published by Cindy July 16th, 2008 in Measurement, Websites, Shopping Center Marketing, Retail Marketing, Online Advertising, List Growing, eCommerce, Personal Shopping, Technology, Interactive Advertisement, Innovation, Fashion.According to a Future Now client, images can lift conversion rates by 147% by showing products “in context.”
Yesterday we looked at examples of image zoom and alternate views, which can help customers experience the product better than one small view. A good photographer plus AJAX or Flash technology like Scene 7 or Magic Zoom […]
Chico’s FAS Launches New Web Stores
Published by Cindy July 16th, 2008 in Websites, Shopping Center Marketing, Retail Marketing, eCommerce, Personal Shopping, Technology, Innovation.Private label retail growth drove need to unite multiple brands on a common e-commerce platform to support a multi-channel strategy
ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce software and platform neutral optimization services, today announced that Chico’s FAS, Inc. has successfully re-launched the Web storefronts for each of its retail brands […]
Google Revamps BlackBerry Search
Published by Cindy July 3rd, 2008 in Measurement, Search Engine Marketing, List Growing, Mobile, Social Media, Mobile Shopping, Mobile Marketing, Technology, Interactive Advertisement, Innovation.Last week Google improved its search tool for BlackBerry browsers.
According to the Google Mobile blog, BlackBerry-based search boasts a broader swath of results (including product search, blog search and news results), blended results (photos, videos and maps incorporated in query responses), longer snippets and related searches.
Mobile search is also quicker than its previous iteration.
[Story Found […]


