Archive for the 'Technology' Category
5 Ways to Build a Loyal Audience Using Social Media
Published by Stephanie August 17th, 2010 in Advertising, Branding, Consumer Brands, Demographics, Innovation, Mobile, Mobile Marketing, Online Advertising, Retail Marketing, Search Engine Marketing, Shopping Center Marketing, Social Media, Social Networking, Technology.The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]
Metrics for Small Business
Published by Tim August 11th, 2010 in Retail Marketing, Technology.Is your small business tracking your web site’s analytics? Wondering where you should start? Well, I came across a great article to help you get started.
First off, you’ll need to install tracking software. It’s usually only a matter of installing a bit of javascript in the footer of your site’s design. If you don’t know [...]
“The Booty Reader” by Old Navy
Published by Stephanie August 5th, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Interactive Advertisement, Personal Shopping, Retail Marketing, Technology, Virtual world.Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape? Every body is different and every shape unique, and speaking for myself, I find the [...]
Android overthrows the Blackberry
Published by Tim August 4th, 2010 in Innovation, Mobile, Mobile Marketing, Mobile Shopping, Technology.The NDP Group is reporting that Google’s Android mobile device operating system has taken over top spot in sales for the second quarter of 2010. Blackberry’s OS market share (based on new sales) has dropped 9% from last quarter while Apple’s iPhone took 22% of the share.
As the mobile devices become more and more powerful, [...]
Never Wait on Hold Again.
Published by Riley August 4th, 2010 in Innovation, Mobile, Technology.Ever been on hold? For a long time? For a REALLY long time? Of course you have - it’s an experience that (unfortunately) is just part of life these days. However, there’s a new iPhone app that promises to make being on hold something of the past, and that app is LucyPhone.
Just pick a company [...]
Paperless mobile ticketing, no scanners required
Published by Riley July 28th, 2010 in Eco-friendly, Innovation, Mobile, Mobile Shopping, Social Media, Social Networking, Technology, eCommerce.It is the most revolutionary way of Social Ticketing… all you have to do is register your Event in www.twicketer.com, they will provide you the URL to distribute it through twitter, facebook, my space, etc. You can sell or buy tickets. The purchase can be made with PayPal or a Credit card and it is [...]
Social Media Campaign Boosts Old Spice Body Wash Sales, 107%.
Published by Stephanie July 28th, 2010 in Advertising, Branding, Consumer Brands, Innovation, Interactive Advertisement, Social Media, Social Networking, Technology.If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the only ones laughing. The Old Spice Body Wash Social Marketing department is laughing too… all the way to the bank.
Neilsen reported that [...]
Foursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000
Published by Stephanie July 22nd, 2010 in Advertising, Branding, Consumer Brands, Demographics, Innovation, Interactive Advertisement, Online Advertising, Social Media, Technology, eCommerce.This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and with big reward for them. Foursquare hit it’s 100,000,000 (yes, that’s 9 “0’s”) this week [...]
Solar plane completes 24-hour flight
Published by Tim July 8th, 2010 in Eco-friendly, Innovation, Technology.A Swiss-led experimental solar-powered plane has just completed it’s first 24-hour flight. This is a giant leap forward in “green technology” but we are still a ways out from seeing it replacing conventional jet propulsion.
The team says it has now demonstrated that the single-seat plane can theoretically stay in the air indefinitely, recharging its depleted batteries [...]
Advice from the crowds, with a market-research twist
Published by Riley July 7th, 2010 in Advertising, Consumer Brands, Fashion, Innovation, Mobile, Personal Shopping, Retail Marketing, Reviews, Social Media, Social Networking, Technology.Ever have a significant other ask whether an article of clothing makes them look fat/tall/skinny/insert adjective here? Of course it’s a must lie situation if you want to escape to see another day but fortunately with the power of crowd sourcing applications and your iPhone, you can direct those questions online to friends, family or [...]


