Retail Marketing - Shopping Center Marketing

Known for their contemporary design acumen and care for standards based code - Dotfusion wins the CSS Awards, “Site of the Day”, for it’s innovative solution for Yorkdale Shopping Centre’s Back to School content module.
View the CSS Award Site:
www.thecssawards.com
View the Yorkdale Back to School Module:
http://www.yorkdale.com/back-to-school/

The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]

Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees.
Steven Singer Jewelers in Philadelphia is a great example. Steven Singer’s focuses on prolonging a couple’s engagement process, by trying not [...]

It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines.
Personally, my own routine starts by hitting snooze on my iPhone, 3 or 4 times each day. Then, once my eyes can focus, [...]

Your customers habits are changing. They are becoming more likely to consume your content on their mobile device then on their home computers.
Have you prepared a strategy for publishing your online content to mobile devices?
Dotfusion has developed a system to format content specifically per device, be it laptop, tablet/iPad or mobile device such as iPhone [...]

At last, besides the sale of virtual gifts like hugs and cupcakes, Facebook has an app that allows you to open an ecommerce storefront via Payvment. First introduced back in November 2009, Payvment uses a PayPal shopping cart for its app to work with Facebook Pages.
Read full story here

A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and what you’re doing. The site motivates people to “crawl the corporate ladder” of participating companies, [...]

Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page? Today, a social media management company released a free tool called the Social Page Evaluator.
It’s really simple; [...]

If you have been wondering about the stability on Online Advertising, we’ve got the answer for you.
Last week, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the full year of 2009. Though U.S. Internet advertising revenues, at $22.7 billion for the year, showed a 3.4% decline from 2008, [...]

PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y.
Here are some highlights:
Gen X fuels growth in initial stage of recovery: Even though Gen X—those aged 29 to 45—is only about three-fourths the size of the Boomer generation—it is in a [...]