Retail Marketing - Shopping Center Marketing

We understand that automated services can make our lives a little easier (i.e., checking the credit line on our AMEX before we go to the Jimmy Choo sample sale), but some situations call for human interaction (i.e., someone stole my AMEX and my new Jimmy Choos). And when you really do need a human being […]

There are a number of comparison shopping sites available. Internet Retailer reports that a new site called DiscountMore.com has decided to compare these comparison search engines. DiscountMore.com views comparison shopping sites like Shopping.com, PriceGrabber.com, ShopZilla.com, PriceRunner.com and Shopper.com essentially as search engines similar to Google and Yahoo-the difference being comparison shopping sites search for […]

Fact: Google’s search engine spiders visit some sites more often than others. Oft-indexed sites are thought to be more appealing to Google — and on searches, they’re likely to appear higher for relevant keywords.
Here are a handful of tips that may encourage search spiders to visit your site more often. Most are old SEO standbys:
1. […]

Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference:
Direct marketing:  creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it […]

Displays2Go know how frustrating it can be to know a site has the product you are looking for, but you just might not know what it is called.  This is why they not only offer a regular word search, but also a visual search which lets you filter through dozens of thumbnails in order to […]

Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager — a state they think is typified by freedoms they lack.
In 2003, 33.3 […]

If the term “negative keywords” is new to you, it refers to irrelevant or low converting keywords that you add to a pay-per-click campaign which tell the ad system not to show your ad when that keyword appears in a search.

To take advantage of the “long tail of search” (longer query combinations and product searches […]

Last week Google improved its search tool for BlackBerry browsers.
According to the Google Mobile blog, BlackBerry-based search boasts a broader swath of results (including product search, blog search and news results), blended results (photos, videos and maps incorporated in query responses), longer snippets and related searches.
Mobile search is also quicker than its previous iteration.
[Story Found […]

“Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, president of BIGresearch. “Because they are likely to tell a friend about their experience, they become a building block for viral marketing efforts.”
Online researchers are a valuable target audience:

They tend to be younger than all adults with […]

Google is the gateway to viewing and uncovering personal eBrands. A simple search determines if you have a presence, how many hits depict how impactful that presence is and the content represents the credibility behind the brand. The first page of results for your name is critical for your reputation. Forty-nine percent of people actually […]