Retail Marketing - Shopping Center Marketing

Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature in the very new future. While these ads won’t appear automatically, companies using Google for [...]

Great news! Retail Marketing Blog consistently ranks in the top 1-3 positions in Google Search results for the highly competitive keyphrase, ‘retail marketing’.
Dotfusion Interactive, the company behind the blog’s Search Optimization efforts, specializes in defining and executing digital strategies for national retailers and shopping centers.
If you are interested in thinking through how your brand or [...]

From all the startups I’ve seen, Distimo is probably the one that will most likely succeed. They provide developers with free tools for analyzing their mobile applications’ performance across application stores. All major app stores are supported, allowing developers to see how their work performs across platforms and stores. You could think of it as [...]

Microsoft and Yahoo have signed an agreement to partner up in the search engine business. Beginning in 2010 Microsoft’s technology will power both Microsoft’s Bing and Yahoo Search while Yahoo will take care of all the advertising on both search engines.
Read more at CNET

A lot of companies are spending more and more money on SEO, in an attempt to drive more traffic toward their sites, and ultimately driving more sales. I guess the question everyone is asking is how do I do this too, and how much will it cost? Surprisingly there are a lot of [...]

One of Google’s newest and coolest additions to Google Labs is “Google Trends”. www.google.com/trends
Google Trends is a search trend report tool that shows the most popular search terms on Google within a user-specified period of time.
You can also compare two search terms for their relative strengths. For example, if you search [...]

We understand that automated services can make our lives a little easier (i.e., checking the credit line on our AMEX before we go to the Jimmy Choo sample sale), but some situations call for human interaction (i.e., someone stole my AMEX and my new Jimmy Choos). And when you really do need a human being [...]

There are a number of comparison shopping sites available. Internet Retailer reports that a new site called DiscountMore.com has decided to compare these comparison search engines.

Fact: Google’s search engine spiders visit some sites more often than others. Oft-indexed sites are thought to be more appealing to Google — and on searches, they’re likely to appear higher for relevant keywords.

Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference:
Direct marketing:  creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it [...]