Archive for the 'Reviews' Category
Advice from the crowds, with a market-research twist
Published by Riley July 7th, 2010 in Advertising, Consumer Brands, Fashion, Innovation, Mobile, Personal Shopping, Retail Marketing, Reviews, Social Media, Social Networking, Technology.Ever have a significant other ask whether an article of clothing makes them look fat/tall/skinny/insert adjective here? Of course it’s a must lie situation if you want to escape to see another day but fortunately with the power of crowd sourcing applications and your iPhone, you can direct those questions online to friends, family or [...]
Summertime Campaign Planning
Published by Stephanie May 27th, 2010 in Advertising, Branding, Charity, Consumer Brands, Demographics, Innovation, Interactive Advertisement, List Growing, Online Advertising, Reviews, Search Engine Marketing, Social Media, Social Networking, Websites.Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and, of course, more time to go to the mall or just hang out with their [...]
“Yorkdale is Me” Campaign Makes National News
Published by Stephanie March 29th, 2010 in Advertising, Branding, Consumer Brands, Online Advertising, Retail Marketing, Reviews, Shopping Center Marketing, Social Media, Social Networking.Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’s Financial Post.
Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest.
Lipstick blog highlights products in real-life photos
Published by Riley November 12th, 2009 in Advertising, Consumer Brands, Demographics, Fashion, Personal Shopping, Reviews, Social Networking.Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them on the lips of real people.
Lipstick fans upload photos on BeautySwatch of themselves in any [...]
Customer Support Tip: Out-of-Stock
Published by Riley November 6th, 2009 in Consumer Brands, Fashion, Innovation, Personal Shopping, Reviews.If a customer pays for a product only to find out later that it is on back order, they won’t be happy. They will either cancel their order or contact customer support to complain. Neglecting to notify customers that an item is out of stock is a customer service problem and makes for a poor [...]
Ben Stiller Explains Twitter
Published by Riley August 27th, 2009 in Mobile Marketing, Reviews, Social Media, Social Networking.Does Twitter make sense to anyone who doesn’t work in new media? I am constantly asked by friends: “What is the point of Twitter?” and, to be honest, my description is usually something along the lines of:
Imagine if Facebook was purely the status updates, links and photos…
But what if you don’t know about Facebook? Ben Stiller [...]
Aardvark - Fast answers from your friends
Published by Riley June 4th, 2009 in Demographics, Innovation, Reviews, Social Media, Social Networking, Uncategorized, Virtual world.Aardvark is a way to get fast, detailed answers to questions from your extended social network. You can ask questions via an instant message or email. The questions are then sent out to your friends (and their friends) based on what they say they have knowledge of. If you ask taste related questions about restaurants, [...]
FREE 411 from Google – Connecting people with your business at zero cost. 1-800-GOOG-411
Published by David November 5th, 2008 in Design, Mobile Shopping, Reviews, Uncategorized.Google, notorious for offering amazing free services, has yet again come up with a free solution that is bound to take the communication landscape by storm. GOOG-411 was released out of beta in late 2007, and has yet to get the attention it deserves.
Google’s “GOOG-411”, a service which draws data from the Google Local [...]
Best Global Brands: Lessons Learned
Published by Cindy September 24th, 2008 in Advertising, Branding, Consumer Brands, Eco-friendly, Interactive Advertisement, List Growing, Measurement, Online Advertising, Personal Shopping, Retail Marketing, Reviews, Social Media, Social Networking, Websites, eCommerce.Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases they could not afford in the past.
$9B in Online Content/Services for Game Console Makers by 2013
Published by Cindy September 24th, 2008 in Advertising, Branding, Consumer Brands, Interactive Advertisement, List Growing, Measurement, Online Advertising, Personal Shopping, Reviews, Technology, eCommerce.Acknowledging Xbox appeal
In 2013, online/digital content and services for internet-connected game consoles will generate some $8.7 billion in global revenue for Microsoft, Sony, and Nintendo, the three console manufacturers, according to a new report from Parks Associates, MarketingCharts writes.


