Category: Retail Marketing
Augmented Reality Packaging & Kiosks Help Lego
April 23, 2010 – Growing up, augmented-reality was something my brother and I could only dream about when shopping for new Lego kits. We saw it in movies and could imagine a world where you could fully see something in 3-demensions before spending your… Read More
More Time for iPad App Development!
April 14, 2010 – This morning, Apple announced that they will be delaying the release of the iPad internationally for another month, due to the high demand for the product in the US. Sales have exceed their expectation, forcing this decision upon them. This… Read More
Online Advertising Revenues Reach Record Quarterly High
April 12, 2010 – If you have been wondering about the stability on Online Advertising, we’ve got the answer for you. Last week, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the full year of 2009. Though… Read More
Twitter; A Window into the Soul of a Brand
April 7, 2010 – It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into the heart of the company? Consumers… Read More
Gen X to Lead the Way to Global Financial Recovery
April 6, 2010 – PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y. Here are some highlights: Gen X fuels growth in initial stage of recovery: Even though Gen… Read More
“Yorkdale is Me” Campaign Makes National News
March 29, 2010 – Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’s Financial Post. Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest.
Facebook Landing Pages
March 10, 2010 – Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages. Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of… Read More
Geo-Fences + Mobile Phones = Powerful Real Estate Marketing
March 8, 2010 – Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion. It’s Saturday morning. Joel… Read More
Digital Marketing & Traditional Print Ads, Combined?
March 3, 2010 – The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The… Read More
Interactive Shopping Center Directory Applications
March 1, 2010 – Every shopping center in the world has several in-store directories. They are broken down so visitors can find the place they are looking for and can get a sense of where they currently are in relationship to the center. But… Read More