Retail Marketing - Shopping Center Marketing

The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]

The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive, at all times.
Dealing with negative feedback is really important and should be handled as strategically [...]

Is your small business tracking your web site’s analytics? Wondering where you should start? Well, I came across a great article to help you get started.
First off, you’ll need to install tracking software. It’s usually only a matter of installing a bit of javascript in the footer of your site’s design. If you don’t know [...]

Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees.
Steven Singer Jewelers in Philadelphia is a great example. Steven Singer’s focuses on prolonging a couple’s engagement process, by trying not [...]

Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape? Every body is different and every shape unique, and speaking for myself, I find the [...]

Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who in their right mind would spend their hard earned dollar for something so… not real?” Turns out that a number [...]

Ever have a significant other ask whether an article of clothing makes them look fat/tall/skinny/insert adjective here? Of course it’s a must lie situation if you want to escape to see another day but fortunately with the power of crowd sourcing applications and your iPhone, you can direct those questions online to friends, family or [...]

It is not often you hear about a major turnaround for a retail company. However, Pier 1 looks to have done just that. After heading for bankruptcy just three years ago, they have made a tremendous comeback with a new CEO and strategy.
As new merchandise arrived, the retailer recognized that it needed to pull consumers [...]

It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines.
Personally, my own routine starts by hitting snooze on my iPhone, 3 or 4 times each day. Then, once my eyes can focus, [...]

TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3 weeks.
“When we introduced Facebook Like for the blog sidebar, allowing any reader from Facebook to “Like” your blog and receive post updates directly [...]