Retail Marketing - Shopping Center Marketing

When speaking with retailers, the software selection advisors at Software Advice have found thousands of retailers considering a major new software purchase. The vast majority are replacing an existing system - one they’ve used for years. Why?
Why replace what’s familiar? Why pay up for something entirely new when an upgrade is - on paper - […]

Okay, some things are cool. This is really cool.
Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick […]

LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers. They’re engaging on multiple levels.
For Home Depot, it appears to be a monthly feature (though […]

A brand is more than image. Customers need to know they can trust you to provide something important and unique. They judge your store, your merchandise, your pricing and your web site; especially your web site. Research has shown that a web site is assessed in five areas. Ask yourself these questions:

Content quality

Does the site […]

You’re a Diva. It’s your party. It’s also your office, your home, and your subway car. While some people have trouble accepting this, we think it goes without saying that it’s all about you.
Fortunately, The Avenue You Beauty Store agrees. It carries your favorite hot and hard-to-find beauty brands, making it easy to get […]

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more profitable items.
This year, the discounts are earlier, deeper, and more creative than in previous seasons, […]

With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items, and 72 percent say they are using more coupons than they were six months ago. Of […]

There is no doubt that understanding the needs and wants of customers in an ever-more competitive economic environment is critical. Major enterprises spend millions of dollars a year on painstaking market research and consumer surveys. Every year, thousands of shoppers are buttonholed as they enter stores or call customer service centers and then are quizzed […]

Shopping online is the greatest thing to come along since canned beer but there are some risks involved. We’ve all heard the horror stories about people’s credit card information being stolen and orders never fulfilled. Fortunately, these are isolated problems for the most part and we can take steps to ensure satisfaction when we do […]

ArtPassions.com, an Ithaca, MI-based manufacturer and retailer of custom framed art, has launched a re-designed site that includes an interactive frame application from Avid Commerce, an Internet technology provider.
The Java-based technology allows shoppers to specify frame, mattes and matte widths, and displays the chosen combinations without a page refresh. It also allows shoppers to choose […]