Category: Personal Shopping
6 Ways to Lose Customers
October 9, 2008 – As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following? Lack of Product Knowledge
Smart Car Takes on the Truth
October 9, 2008 – Even if you haven’t yet shopped for a smart car, it’s hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand… Read More
Rating National Brands: What Really Counts?
October 9, 2008 – Brand managers are fond of lists showing how their brands stack up against the competition. The same is true for nation branding. But how do you rank a nation brand? How does Germany’s brand stack up against Singapore’s? Or France’s… Read More
Cause-Related Ads Get More Attention, Can Raise Sales 74%
October 9, 2008 – Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of… Read More
Is Wal-Mart a Brand Killer?
October 2, 2008 – Only a company the size of Wal-Mart could become a global paradox. With a massive amount of global customers and even greater capacity to provide them with desirable products at low prices. Wal-Mart now finds itself in an interesting position:… Read More
Value Store Brands: High-end Taste for Low Spenders
October 1, 2008 – Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of… Read More
Wake Up and Search for Crocs!
September 25, 2008 – You probably know that Crocs are fairly popular shoes these days–with kids and weekend warriors (personally, I can’t go there). But did you know that when you search for “Crocs” on Flickr there are 27,761 results? (And a solid majority… Read More
The State of Online Retail Today
September 24, 2008 – In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should… Read More
Nearly 70% of Online Adults Use Social Media, Often Research Products
September 24, 2008 – More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools… Read More
Best Global Brands: Lessons Learned
September 24, 2008 – Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases… Read More