Archive for the 'Personal Shopping' Category
“The Booty Reader” by Old Navy
Published by Stephanie August 5th, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Interactive Advertisement, Personal Shopping, Retail Marketing, Technology, Virtual world.Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape? Every body is different and every shape unique, and speaking for myself, I find the [...]
Facebook Scraps a $100 Million Dollar Business
Published by Stephanie July 9th, 2010 in Advertising, Branding, Consumer Brands, Innovation, Interactive Advertisement, Personal Shopping, Retail Marketing, Social Media, Social Networking.Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who in their right mind would spend their hard earned dollar for something so… not real?” Turns out that a number [...]
Advice from the crowds, with a market-research twist
Published by Riley July 7th, 2010 in Advertising, Consumer Brands, Fashion, Innovation, Mobile, Personal Shopping, Retail Marketing, Reviews, Social Media, Social Networking, Technology.Ever have a significant other ask whether an article of clothing makes them look fat/tall/skinny/insert adjective here? Of course it’s a must lie situation if you want to escape to see another day but fortunately with the power of crowd sourcing applications and your iPhone, you can direct those questions online to friends, family or [...]
Augmented Reality Comes to Home Depot
Published by Angie June 24th, 2010 in Advertising, Branding, Consumer Brands, Innovation, Interactive Advertisement, Online Advertising, Personal Shopping, Technology.Businesses love gift cards.
But with so many gift cards out there (from Chili’s to Nordstrom), how do you distinguish yourself from the rest of the pack?
Home Depot thinks augmented reality could be the way. With Home Depot’s new gift card, the giver creates or uploads a customized video to the Home Depot [...]
Digital Cosmetic Mirror: Try On Makeup Virtually
Published by Riley June 24th, 2010 in Consumer Brands, Innovation, Interactive Advertisement, Personal Shopping, Technology, Virtual world.IBM has recently teamed up with Israel-based EZface to create a “virtual mirror” that allows you to see what makeup looks like on your face without ever opening a compact. Inside your favorite retail store, the EZface kiosk will take your picture and display it on its screen. You can even share your results with [...]
Set up your Storefront on Facebook
Published by Riley June 10th, 2010 in Advertising, Consumer Brands, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, eCommerce.At last, besides the sale of virtual gifts like hugs and cupcakes, Facebook has an app that allows you to open an ecommerce storefront via Payvment. First introduced back in November 2009, Payvment uses a PayPal shopping cart for its app to work with Facebook Pages.
Read full story here
“There’s an App for That”
Published by Stephanie June 2nd, 2010 in Advertising, Branding, Consumer Brands, Demographics, Interactive Advertisement, Measurement, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Social Media, Social Networking, Technology.The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days.
Some key stats from this survey are:
21% of American wireless subscribers have a smartphone at Q4 2009, up from 19% in the previous quarter and significantly higher than the 14% [...]
Try Before You Buy
Published by Riley May 20th, 2010 in Consumer Brands, Mobile Shopping, Personal Shopping, eCommerce.With the iPad due to hit Canadian apple stores on May 28th, a lot of people are still wondering if it’s worth the $549 for the base model. What if you were given the chance to try before you buy? A UK based company “Bid and Borrow’ came up with a great idea to offer [...]
Sharing Purchases Online
Published by Angie May 13th, 2010 in Advertising, Consumer Brands, Innovation, Personal Shopping, Technology.Welcome another start-up interested in telling the world what you buy.
Swipely, which like Blippy lets users link their credit or debit cards and share information about their purchases with friends or the Web at large. It has begun invitation-only testing this week. It wants, it says, to “turn purchases into conversations.”
It’s [...]
Give a Gift by Text Message
Published by Riley May 12th, 2010 in Consumer Brands, Fashion, Innovation, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, eCommerce.Gift certificates are an awesome (if occasionally generic) way to say, “You rock!” Giiv.com makes this process easier by letting you give gift cards and certificates to someone you care about via text message.
Giiv.com is fairly simple: You find a gift that you want to give a friend or loved one, and then you enter [...]


