Category: Online Advertising
Make Salesforce Your CRM Tool of Choice
November 5, 2008 – Salesforce is more than an Internet sales tool. It opens up the opportunity for you as a small business owner to major corporation to best manage your clients and potential clients. Integration is key. Salesforce allows for integration with other… Read More
The Show Must Go On
October 29, 2008 – The marketplace is volatile and unstable at the moment. I have not said anything you haven’t been hearing for months. Let’s be realistic here, “The show must go on”, or all our “what if’s” could be a reality. We all… Read More
Asian Paints A-Peeling?
October 15, 2008 – From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian… Read More
9 Ideas To Offer Your Online Audience
October 15, 2008 – One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for… Read More
Escapism Propels Halloween Spend to $5.8 Billion
October 15, 2008 – Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.
Scotch Tape
October 9, 2008 – I’ve always admired 3M. They are the people who invented scotch-guard, post-it notes (unless it was really Michelle) and heaven knows how many other incredible inventions. Their history is one of innovation until recently as flagged by a ‘brand infiltrator’… Read More
6 Ways to Lose Customers
October 9, 2008 – As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following? Lack of Product Knowledge
Smart Car Takes on the Truth
October 9, 2008 – Even if you haven’t yet shopped for a smart car, it’s hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand… Read More
Rating National Brands: What Really Counts?
October 9, 2008 – Brand managers are fond of lists showing how their brands stack up against the competition. The same is true for nation branding. But how do you rank a nation brand? How does Germany’s brand stack up against Singapore’s? Or France’s… Read More
Cause-Related Ads Get More Attention, Can Raise Sales 74%
October 9, 2008 – Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of… Read More