Retail Marketing - Shopping Center Marketing

From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian Paints has achieved a leadership position in the Indian paint industry. Today, the brand has […]

One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for designing a room, figuring how many cans of paint are needed for a project, etc. […]

Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.

These increases will drive 2008 Halloween spending to an estimated $5.8 billion, up from $5.07 billion last year, when […]

I’ve always admired 3M. They are the people who invented scotch-guard, post-it notes (unless it was really Michelle) and heaven knows how many other incredible inventions. Their history is one of innovation until recently as flagged by a ‘brand infiltrator’ friend of mine.
A couple years ago a smart photographer and friends […]

As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following?

Lack of Product Knowledge

When a customer asks a question, are they met with a blank stare, lots of information, or a “let me find out and […]

Even if you haven’t yet shopped for a smart car, it’s hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand a collision, even at a low speed? Does it hold enough gas to get me […]

Brand managers are fond of lists showing how their brands stack up against the competition.  The same is true for nation branding.  But how do you rank a nation brand?  How does Germany’s brand stack up against Singapore’s? Or France’s against the UK’s?
Simon Anholt, a nation branding expert who advises governments on such issues, […]

Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business, MarketingCharts reports.
The 2008 Cone/Duke University Behavioral Cause Study finds a strong link between […]

Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a study from Shop.org conducted by Forrester Research, writes MarketingCharts.
The 11th annual “State of Retailing Online […]

“Viral” video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn’t fit on TV or in a pre- and post-roll format.
It can also be thought of as the ROI that keeps on giving. Popular […]