Retail Marketing - Shopping Center Marketing

Okay, some things are cool. This is really cool.
Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick […]

For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night.
The campaign reportedly cost $50,000. A “virtual billboard” will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twenty-somethings, reports MediaBuyerPlanner.
The campaign […]

The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise. Many young people use a mobile phone to update a microblog or social network […]

It’s been a July full of activity in the mobile space, most notably a 60,000 signature petition to reduce data fees, the launch of the iPhone in Canada and the announcement by Bell and Telus that SMS fees will be both sending AND receiving party pay.
I’ll breakdown each of these announcements and what it means […]

Web campaigns are a great way to engage consumers, but brands should be wary of the pitfalls.
Consumers are using the web more than ever, so it is hardly surprising that brands are trying to tap in to the trend and engage in online dialogue. The interactive nature of the internet makes it easier to achieve […]

Last week Google improved its search tool for BlackBerry browsers.
According to the Google Mobile blog, BlackBerry-based search boasts a broader swath of results (including product search, blog search and news results), blended results (photos, videos and maps incorporated in query responses), longer snippets and related searches.
Mobile search is also quicker than its previous iteration.
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Holographic Text Messages will rock your world.  With 1.5 million views in just a couple weeks, this viral video proves it.  The video, by Inha Luke Yoo describes the concept as HoloText Messaging.
The kicker of course, is that this sort of technology isn’t yet available.  But this concept video does a great job of showing […]

Retailers are gearing up to get their email and online campaigns ready in time to reach their current customer base as well as appeal to any potential web visitors for Mother’s Day. Special occasions are always a great time to show a little creativity with your promotions and entice more web traffic. […]

The big trends over the next five years include the following:
1. Advanced features are standard in phones
In a recent Arcus survey of over 1,200 individuals to get a sense of where consumer sentiment is today, over 95% of wireless phone users said they use at least three of the technological innovations introduced in the past […]

The social networking phenomena is catching on with BlackBerry users. Why? Because it’s super simple to do, it’s fast and it’s private. Anyone with a Pearl or Curve can now connect to groups on Facebook, and most recently BBMNATION, a social networking site devoted to connecting you to other BlackBerry customers using your PIN.
Have friends […]