Retail Marketing - Shopping Center Marketing

Okay, some things are cool. This is really cool.
Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick […]

The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise. Many young people use a mobile phone to update a microblog or social network […]

Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference:
Direct marketing:  creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it […]

It’s been a July full of activity in the mobile space, most notably a 60,000 signature petition to reduce data fees, the launch of the iPhone in Canada and the announcement by Bell and Telus that SMS fees will be both sending AND receiving party pay.
I’ll breakdown each of these announcements and what it means […]

Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager — a state they think is typified by freedoms they lack.
In 2003, 33.3 […]

Last week Google improved its search tool for BlackBerry browsers.
According to the Google Mobile blog, BlackBerry-based search boasts a broader swath of results (including product search, blog search and news results), blended results (photos, videos and maps incorporated in query responses), longer snippets and related searches.
Mobile search is also quicker than its previous iteration.
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Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.
The “New Future In Store” study is base on a Feb. ‘08 online survey of 4,600 shoppers in Asia, Canada, Europe, and the US.
Shopping via […]

Retailers are gearing up to get their email and online campaigns ready in time to reach their current customer base as well as appeal to any potential web visitors for Mother’s Day. Special occasions are always a great time to show a little creativity with your promotions and entice more web traffic. […]

The big trends over the next five years include the following:
1. Advanced features are standard in phones
In a recent Arcus survey of over 1,200 individuals to get a sense of where consumer sentiment is today, over 95% of wireless phone users said they use at least three of the technological innovations introduced in the past […]

Pssst, hey you! There’s a cheap latte waiting at the coffee shop on the corner!
CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s location. Its CBS Mobile unit is teaming up with the social networking service Loopt, which allows […]