Retail Marketing - Shopping Center Marketing

The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]

The NDP Group is reporting that Google’s Android mobile device operating system has taken over top spot in sales for the second quarter of 2010. Blackberry’s OS market share (based on new sales) has dropped 9% from last quarter while Apple’s iPhone took 22% of the share.
As the mobile devices become more and more powerful, [...]

Like any conversation, a large part of talking is… listening.
This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think are relevant to your audience.
Measurable feedback has been a concept since the development of the telephone. [...]

Dotfusion launches the official Bloor Yorkville app for upcoming events, jobs and door to store directions for over 1600 shops and services.
Bloor Yorkville is Toronto’s most celebrated neighbourhood of style and culture offering a unique blend of designer boutiques, fashionable restaurants, plush hotels and world class galleries.
Download it here: http://itunes.com/apps/blooryorkville

The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days.
Some key stats from this survey are:

21% of American wireless subscribers have a smartphone at Q4 2009, up from 19% in the previous quarter and significantly higher than the 14% [...]

A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and what you’re doing. The site motivates people to “crawl the corporate ladder” of participating companies, [...]

Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page? Today, a social media management company released a free tool called the Social Page Evaluator.
It’s really simple; [...]

Gift certificates are an awesome (if occasionally generic) way to say, “You rock!” Giiv.com makes this process easier by letting you give gift cards and certificates to someone you care about via text message.
Giiv.com is fairly simple: You find a gift that you want to give a friend or loved one, and then you enter [...]

This morning, Apple announced that they will be delaying the release of the iPad internationally for another month, due to the high demand for the product in the US. Sales have exceed their expectation, forcing this decision upon them.
This is good news is for international App developers. With more than a month delay, there’s more [...]

If you have been wondering about the stability on Online Advertising, we’ve got the answer for you.
Last week, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the full year of 2009. Though U.S. Internet advertising revenues, at $22.7 billion for the year, showed a 3.4% decline from 2008, [...]