Retail Marketing - Shopping Center Marketing

Okay, some things are cool. This is really cool.
Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick […]

For the next three days, teen network The CW will run an internet and mobile campaign for TV series 90210, which debuted last night.
The campaign reportedly cost $50,000. A “virtual billboard” will take over the home page of mobile content site Myxer, which has a community of 12 million teens and twenty-somethings, reports MediaBuyerPlanner.
The campaign […]

The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise. Many young people use a mobile phone to update a microblog or social network […]

Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference:
Direct marketing:  creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it […]

Bebo’s newest web series, Model.Live, follows three IMG models as they globetrot to fashion shows in search of fame and fortune.
The show is 12 episodes long and begins in New York City with Mercedes-Benz Fashion Week. Its intention, Bebo says, is to “[reveal] the truth about how professional models live.” (Like most professions, the “truth” […]

It’s been a July full of activity in the mobile space, most notably a 60,000 signature petition to reduce data fees, the launch of the iPhone in Canada and the announcement by Bell and Telus that SMS fees will be both sending AND receiving party pay.
I’ll breakdown each of these announcements and what it means […]

Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager — a state they think is typified by freedoms they lack.
In 2003, 33.3 […]

Web campaigns are a great way to engage consumers, but brands should be wary of the pitfalls.
Consumers are using the web more than ever, so it is hardly surprising that brands are trying to tap in to the trend and engage in online dialogue. The interactive nature of the internet makes it easier to achieve […]

Last week Google improved its search tool for BlackBerry browsers.
According to the Google Mobile blog, BlackBerry-based search boasts a broader swath of results (including product search, blog search and news results), blended results (photos, videos and maps incorporated in query responses), longer snippets and related searches.
Mobile search is also quicker than its previous iteration.
[Story Found […]

Holographic Text Messages will rock your world.  With 1.5 million views in just a couple weeks, this viral video proves it.  The video, by Inha Luke Yoo describes the concept as HoloText Messaging.
The kicker of course, is that this sort of technology isn’t yet available.  But this concept video does a great job of showing […]