Category: Measurement
New Home for Creative Voices on Open Salon
August 28, 2008 – In an email sent to its Premium members recently, online news and entertainment site Salon.com announced that it wanted to do more for its greatest asset–its readers–by giving them a way to “create your own content, produce your own stories.”
Protect Yourself When Shopping Online
August 28, 2008 – Shopping online is the greatest thing to come along since canned beer but there are some risks involved. We’ve all heard the horror stories about people’s credit card information being stolen and orders never fulfilled. Fortunately, these are isolated problems… Read More
How-To: Increasing Crawl Visits and Site Indexability
August 28, 2008 – Fact: Google’s search engine spiders visit some sites more often than others. Oft-indexed sites are thought to be more appealing to Google — and on searches, they’re likely to appear higher for relevant keywords.
Olympian Blogs Range From The Bland to the Bitter
August 21, 2008 – Hugh MacDonald, Canadian’s reserve archer for the Olympics, was not a happy blogger. Stuck in Canada nursing his frustrated Olympian ambitions, MacDonald was suddenly ordered to pack his bags to fly to Beijing, after one archer who had beaten him… Read More
Young People Turn to Cell Phone Cameras For Photos
August 20, 2008 – The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise.… Read More
ArtPassions.com Gets Passionate About Shopper-Controlled Framing
August 20, 2008 – ArtPassions.com, an Ithaca, MI-based manufacturer and retailer of custom framed art, has launched a re-designed site that includes an interactive frame application from Avid Commerce, an Internet technology provider.
Direct Marketing Versus Database Marketing
August 20, 2008 – Do you understand the evolution of direct marketing to what is now referred to as database marketing? This is the single greatest aspect of your marketing efforts. Let me explain the difference: Direct marketing: creating a brochure, catalog or direct mail… Read More
Why Isn’t Your Message Sticking With Buyers?
August 20, 2008 – In the Top Business book of 2007 “Made to Stick”, the Heath brothers are interested in the question of what makes some ideas effective and memorable and other ideas utterly forgettable? Some ideas stick and others fade away. Why?
Engage. Don’t sell
August 13, 2008 – Successful web campaigns are a lot like a good novel: the website shows, instead of telling. It guides and engages the mind instead of selling the customer on the concept. Think of it this way; which would you rather read:
Olympics-Related Site Traffic Takes Off
August 13, 2008 – NBC’s and Yahoo’s Olympics sites lead the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites — and NBC’s online-video offering have also gained momentum, according to Nielsen Online, writes MarketingCharts.