Archive for the 'Measurement' Category
Facebook on Track for $1 Billion Revenue This Year
Published by Riley March 3rd, 2010 in Advertising, Measurement, Online Advertising, Social Media, Social Networking.According to figures released yesterday by the Facebook focused blog insidefacebook.com, made upwards of $700 million in 2009 and is expected to reach a phenomenal $1 billion in revenues in 2010.
Year over year, Facebook’s revenues have typically doubled, from $150 million in 2007 to around $300 million in 2008 and so on.
Read full story here.
Twitter Hits 50 Million Tweets Per Day
Published by Riley February 24th, 2010 in List Growing, Measurement, Social Media, Social Networking.Twitter revealed on Monday that it officially reached 50 million tweets per day, excluding the count of spam messages made by robots. That is a record for the microblogging service.
The tweets increased by 1400% last year, amounting to 35 million messages daily. Today we have a total of 50 million tweets per day, equivalent to [...]
What are people buying right now?
Published by Riley February 3rd, 2010 in Advertising, Measurement, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, eCommerce.Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea?
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]
Leveraging Social Networks to Drive Consumers to Your Site
Published by Angie October 9th, 2009 in Branding, Consumer Brands, Demographics, List Growing, Measurement, Retail Marketing, Social Media.Despite this growth and the benefits social networking sites like Facebook, MySpace and Twitter afford, online retailers should recognize these sites as a starting point for online interaction. Ultimately, retailers should actively leverage these networks to drive fans back to their sites.
Why Retailers Should Drive Fans Back to Their Sites
Retailers should use social networks [...]
More retail merchants are on Facebook and Twitter…
Published by Angie September 23rd, 2009 in Demographics, Fashion, Measurement, Social Media.Chicago-based retail consultancy The E-tailing Group released the results of its first annual community and social media survey today.
The study surveyed 117 merchants and brands including:
* mutli-channel retailers (44 %); brand/manufacturer (26 %); pure-play; cataloguer; and supplier/agency.
The social media tools evaluated in this study include:
* blogs; community forums; Facebook; product suggestion boxes; customer [...]
Google Launches Internet Stats
Published by Bryce September 10th, 2009 in Measurement, Technology.Earlier today Google launched an aggregated internet stats site. Oddly, it’s hidden behind a UK url. The site collects industry facts and insights from a number of partners and third party vendors that include; Core Metrics, Times Online, Guardian and YouTube.
The metrics seem to have a UK skew as my initial search for ‘iPhone Canada’ [...]
More interesting social media statistics…
Published by Angie August 19th, 2009 in Advertising, Demographics, Measurement, Social Media, Social Networking.
Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.
The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs.
Around 64% [...]
A ‘Google Analytics’ for mobile apps
Published by Riley July 29th, 2009 in Innovation, Mapping, Measurement, Mobile, Mobile Marketing, Search Engine Marketing, Technology.From all the startups I’ve seen, Distimo is probably the one that will most likely succeed. They provide developers with free tools for analyzing their mobile applications’ performance across application stores. All major app stores are supported, allowing developers to see how their work performs across platforms and stores. You could think of it as [...]
Top Five Types of Twitter Messages to Grow Your Business
Published by Riley July 16th, 2009 in Advertising, Demographics, Innovation, List Growing, Mapping, Measurement, Mobile Marketing, Social Media, Social Networking.We all know that social media is changing the way we do business. Twitter is one of the fastest-growing social media sites, and with good reason. Not only is it easy – but it can help grow your business. Here is some information on Twitter, and how you can use it for business.
Read full story [...]
Decision Making in a Time of Confusion
Published by Tim May 28th, 2009 in Innovation, Measurement, Retail Marketing.I came across this great article on BNET, How to Decide in a Time of Confusion. Everyone is feeling the pinch these days, but keeping your team focused and productive is key.
The article breaks down many different steps you can take to help keep your plans under control. This is a great read for anyone [...]


