Retail Marketing - Shopping Center Marketing

There are a number of comparison shopping sites available. Internet Retailer reports that a new site called DiscountMore.com has decided to compare these comparison search engines. DiscountMore.com views comparison shopping sites like Shopping.com, PriceGrabber.com, ShopZilla.com, PriceRunner.com and Shopper.com essentially as search engines similar to Google and Yahoo-the difference being comparison shopping sites search for […]

From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian Paints has achieved a leadership position in the Indian paint industry. Today, the brand has […]

Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.

These increases will drive 2008 Halloween spending to an estimated $5.8 billion, up from $5.07 billion last year, when […]

Would you perform open heart surgery if you had never been to medical school?  What about defusing a live bomb without any prior formal instruction?  “Ridiculous”, you say.  “That would be the height of foolishness.”  Obviously, you are 100% correct!
Hold on to this thought now while we take things down a notch or two.  If […]

I’ve always admired 3M. They are the people who invented scotch-guard, post-it notes (unless it was really Michelle) and heaven knows how many other incredible inventions. Their history is one of innovation until recently as flagged by a ‘brand infiltrator’ friend of mine.
A couple years ago a smart photographer and friends […]

As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following?

Lack of Product Knowledge

When a customer asks a question, are they met with a blank stare, lots of information, or a “let me find out and […]

Brand managers are fond of lists showing how their brands stack up against the competition.  The same is true for nation branding.  But how do you rank a nation brand?  How does Germany’s brand stack up against Singapore’s? Or France’s against the UK’s?
Simon Anholt, a nation branding expert who advises governments on such issues, […]

Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business, MarketingCharts reports.
The 2008 Cone/Duke University Behavioral Cause Study finds a strong link between […]

Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a study from Shop.org conducted by Forrester Research, writes MarketingCharts.
The 11th annual “State of Retailing Online […]

Only a company the size of Wal-Mart could become a global paradox. With a massive amount of global customers and even greater capacity to provide them with desirable products at low prices.  Wal-Mart now finds itself in an interesting position: How does it compete with past success? Chinese manufacturers, US consumers, labor unions, and everyone […]