Retail Marketing - Shopping Center Marketing

From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian Paints has achieved a leadership position in the Indian paint industry. Today, the brand has […]

One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for designing a room, figuring how many cans of paint are needed for a project, etc. […]

Would you perform open heart surgery if you had never been to medical school?  What about defusing a live bomb without any prior formal instruction?  “Ridiculous”, you say.  “That would be the height of foolishness.”  Obviously, you are 100% correct!
Hold on to this thought now while we take things down a notch or two.  If […]

Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business, MarketingCharts reports.
The 2008 Cone/Duke University Behavioral Cause Study finds a strong link between […]

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.
Two major distinctions were made:

Fan Pages are visible to unregistered users and are indexed by the search engines. Starting one […]

You probably know that Crocs are fairly popular shoes these days–with kids and weekend warriors (personally, I can’t go there). But did you know that when you search for “Crocs” on Flickr there are 27,761 results? (And a solid majority of them are about the shoes, not the reptiles.) Search for “Jibbitz” and you get […]

In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should act on these rules to ensure success down the line.
Mulpuru opened with a cautionary tale […]

More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools - writes MarketingCharts.
The frequency of social media visits also is on the rise, with 42 […]

Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases they could not afford in the past.
In contrast, this has not been a good year […]

Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do? While we haven’t been privy to your budget meetings, we do get the subsequent calls […]