Category: Innovation
Augmented Reality Helps Sell the Product
November 4, 2009 – Augmented Reality is taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is… Read More
Brand Integration: Ford and the Tonight Show
November 4, 2009 – Here’s a great video of brand integration done right. Ford used the Tonight Show to showcase the 2010 Taurus SHO. But here’s the catch, they didn’t just buy advertising space, they thought outside the box and used a segment of… Read More
Enabling the Mobile Wallet
October 29, 2009 – The mobile phone as a payment and promotional device is coming to retail. The questions are when, what processes and under whose governance? The RIS mobile survey published in May 2009 suggested an answer about when and processes. The survey… Read More
ShoeDazzle of the month club
October 27, 2009 – Remember the food of the month club? You pay a flat fee and they send you something fresh and tasty once a month. Well reality TV star Kim Kardashian just launched a new site that takes the food of the… Read More
Disney to Transform its Stores
October 21, 2009 – Disney is teaming up with Apple’s retail team to reinvent their retail outlets, turning them from just stores into “Imagination Parks”. Over the next 5 years, 340 Disney Stores will be turned into interactive retail experiences. “The world does not… Read More
Electronic Book Readers Challenge Wii
October 14, 2009 – Will digital books catch fire this holiday? According to an online survey, 1 in 5 shoppers said they planned to buy an electronic book reader such as a Sony Reader or Amazon Kindle this year. When asked what they would… Read More
Consumers Turning to Debit Rather than Credit
October 14, 2009 – There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for consumers, not such a rosy picture for retailers. How… Read More
Meet Nissan’s Land Glider
October 8, 2009 – This one almost has to be seen to believe. In our never ending quest to become less and less dependent on oil, Nissan, has come up with something so crazy it might just work. Well maybe not but the concept… Read More
Be your own brand with Laudi Vidni
October 7, 2009 – I recently came across a really cool website that allows handbag enthusiasts, to design their very own handbag. Here we have a company that saw an opportunity to do what other designer labels were not…empowering women. With a Laudi Vidni… Read More
Second Life Presents Unique Opportunity for Retailers
September 23, 2009 – What economy doubled in size last year? Well, none other than Second Life, the virtual world brought to life by Linden Labs. Second Life offers a unique virtual opportunity for retailers to connect with potential customers. Take H&R Block for… Read More