Retail Marketing - Shopping Center Marketing

From its modest beginnings in 1942, in a tiny garage in Mumbai, the Asian Paints brand has grown in leaps and bounds over the last few decades. With a focus on product innovation and quality through a consumer-centric approach, Asian Paints has achieved a leadership position in the Indian paint industry. Today, the brand has […]

One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for designing a room, figuring how many cans of paint are needed for a project, etc. […]

Even if you haven’t yet shopped for a smart car, it’s hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand a collision, even at a low speed? Does it hold enough gas to get me […]

“Viral” video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn’t fit on TV or in a pre- and post-roll format.
It can also be thought of as the ROI that keeps on giving. Popular […]

In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into how retailers should act on these rules to ensure success down the line.
Mulpuru opened with a cautionary tale […]

Okay, some things are cool. This is really cool.
Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick […]

LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers. They’re engaging on multiple levels.
For Home Depot, it appears to be a monthly feature (though […]

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more profitable items.
This year, the discounts are earlier, deeper, and more creative than in previous seasons, […]

In an email sent to its Premium members recently, online news and entertainment site Salon.com announced that it wanted to do more for its greatest asset–its readers–by giving them a way to “create your own content, produce your own stories.”
Ahh, how very Open of them. Now, they didn’t exactly hand over the keys to the […]

The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise. Many young people use a mobile phone to update a microblog or social network […]