Retail Marketing - Shopping Center Marketing

The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair,The New [...]

Every shopping center in the world has several in-store directories. They are broken down so visitors can find the place they are looking for and can get a sense of where they currently are in relationship to the center. But the hardest thing about in-store directories, is knowing where to find them (in the store). [...]

So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]

Shiseido’s has wowed the public in the past with their range of make-up that is capable of turning any plain Jane into a stunning beauty, but today they provide that wow factor via a different route - the Digital Cosmetic Mirror. This device allows users to test make-up without having to so much as use [...]

‘Shoes of Prey’ is an Australian website where die hard shoe fans can design/create their very own pair of dream shoes. When you hunt for the perfect pair of shoes, you typically already have a pair in mind. Avoid disappointment when retailers cannot provide you the shoes of your deepest desires because ‘Shoes of Prey’ [...]

Did you ever want to know your measurements down to a hundredth of an inch?
If you’re ready for such honesty, Unique Boutique in Long Beach has the tool for you - a body scan that measures you at 200,000 points.
The purpose of the procedure is for the customer to have better information to buy or [...]

Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them on the lips of real people.
Lipstick fans upload photos on BeautySwatch of themselves in any [...]

If a customer pays for a product only to find out later that it is on back order, they won’t be happy. They will either cancel their order or contact customer support to complain. Neglecting to notify customers that an item is out of stock is a customer service problem and makes for a poor [...]

Remember the food of the month club? You pay a flat fee and they send you something fresh and tasty once a month. Well reality TV star Kim Kardashian just launched a new site that takes the food of the month premise and applies it to the hottest shoes of the month.
Each month, ShoeDazzle’s personal [...]

I recently came across a really cool website that allows handbag enthusiasts, to design their very own handbag.
Here we have a company that saw an opportunity to do what other designer labels were not…empowering women. With a Laudi Vidni handbag, the whole idea of logos being a symbol of status has been completely thrown out [...]