Category: Email Marketing
Oprah Revolutionizes E-Mail
October 30, 2006 – Inside the October edition of her “O” magazine is a full-page print add from Sephora. The ads looks like every other full-page print ad. But this ad actually has a direct marketing call to action in it that encourages people… Read More
E-mail Marketers Must Get Relevant
October 27, 2006 – Recent Jupiter Research surveys find people are getting about the same number of e-mail messages, signing up for multiple e-mail accounts more often, and spending less time looking at e-mail. Those factors make it even more important for marketers to… Read More
7 Ways To Get More From Email Marketing
October 16, 2006 – Segmentation of your email list to create relevant experiences for your customers is the hard part (and well worth it for higher response and deliverability). Yet, many marketers skip over the easy part: applying a segmentation strategy to the registration… Read More
Marketing Tips for the Holiday Shopping Season
August 21, 2006 – After years of trying to figure out how to market and merchandise online profitably, more merchants now get it or are getting closer. Use these tips and best practices to avoid mistakes and boot holiday sales 2006. [Get Your Copy… Read More
Measure Results With Tracking Parameters
August 9, 2006 – helloRead More
Email Strategic Hub of Marketing Machine
August 9, 2006 – Email is often overlooked and it’s power underestimated by the next big buzz in digital marketing. Here’s five ideas to ensure better results from email campaigns and overall marketing efforts. Remember objectives drive strategies and strategies drive tactics. Don’t underestimate… Read More
High Net-Worth Prefers The Net
August 9, 2006 – Wealthy consumers prefer using the internet and email to research luxury brands for new products and services. The web and email are the best ways for luxury firms to reach out to the wealthy and present offers. Seventy-five percent of… Read More
Get Some “Word of Mouse” Marketing
August 9, 2006 – Blending email with new marketing trends of consumer generated content: blogs, social networks, video and related media offers a powerful combination. Emails are central for successful interactive marketing plans and are also intrinsic to online viral (word of mouth) or… Read More