Retail Marketing - Shopping Center Marketing

Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]

I recently read a great article about how to make your email campaigns more effective. Here are a few of the highlights…

Immediate promotion: E-mail marketing schemes are so lucrative that business owners get allured by such benefits and it is one of the most popular advertising techniques that gives instantaneous promotion within a limited time.
Instant [...]

Stumbled upon a great web site earlier today. Item not as Described is an incredibly funny site that reveals some of the most ludicrous advertisements for “stuff” on the Internet.
While it is a very funny web site, there is a very large parallel to the Internet marketing world. Often you run across clients looking for [...]

Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly.
According to Forrester’s report, “Why consumers subscribe to retail e-mails,” most consumers now have a long history of receiving [...]

Those nasty spammers are at it again. This time, they are trying to capitalize on the swine flu “pandemic”.
So how do they get results? Well, first of all, very, very large lists. Second they are doing something all email marketers can learn from. They use excellent subject lines that catch people’s attention such as ”Madonna caught [...]

Many of Dotfusion’s retail clients this year have been noticing a strong lift in retail sales as result of email campaigns.  In the US, on average a retailer is sending 9.7 emails per month with the strongest emailing happening in December.  What are your email strategies? I encourage you to share your company’s success stories.

Press send and it will all be all over with, or will it? Successful email marketers use many best in class practices to turn out one campaign. The question by many is why do we have to do that to be successful in attaining our online marketing goals?
Many companies have invested in tools for [...]

In marketing it has been always said to play the law of averages. The more you put out the more you will get back. This holds true for most things but for email campaigning running lean and mean with no fat is the way to go.
Healthy subscriber lists lead to healthy responses and conversions on [...]

Retailers of all magnitudes are waiting with bated breath to see what 2009 will bring. Although some wait there are few who have ascertained that interactive marketing is the way to go. If that is the case many ask where do we find the money to add to this budget? There is no definitive answer [...]

More and more retailers are seeing the importance behind marketing through mobile channels.  Currently about 30% of people access email campaigns via their mobile device before opening the email anywhere else.  These are the people who are grabbing their email on the way home from work usually, or are out shopping already and staying on [...]