Retail Marketing - Shopping Center Marketing

One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for designing a room, figuring how many cans of paint are needed for a project, etc. […]

Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do? While we haven’t been privy to your budget meetings, we do get the subsequent calls […]

LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers. They’re engaging on multiple levels.
For Home Depot, it appears to be a monthly feature (though […]

With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items, and 72 percent say they are using more coupons than they were six months ago. Of […]

Do you understand the evolution of direct marketing to what is now referred to as database marketing?  This is the single greatest aspect of your marketing efforts.  Let me explain the difference:
Direct marketing:  creating a brochure, catalog or direct mail piece and mailing it to a list of potential or current customers in hopes that it […]

Is it any wonder? American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad Metrix service - MarketingCharts reports. American Apparel delivered 483 million display ad views in April, […]

Anthropologie wants to help you solve your denim dilemmas.  Want to know what to wear with a slim pair,  if your bootcut makes the cut or if your trouser’s chic can be beat?  Relax - they have sketched it all out for you!  Visit Anthropologie to discover your denim style.

Opt-in is when someone actively gives you their email address to send them something.  Examples include having a notebook by your cash register to have people jot down their contact information or subscribing to an e-newsletter or email correspondence online.
Double opt-in is when a company receives a request to subscribe to an email address, they reply […]

Glam Media, the top women’s online network, launched Glam Today, a topic-based daily email list for women. Each day focuses on a different vertical:

Monday: “Great Style In No Time Flat,” a five-second style guide
Tuesday: “Tips and Tricks for the Beauty Obsessed”
Wednesday: “Because Food Should Always be Fabulous,” a roundup of modish recipes
Thursday: “The Must-Know for […]

At the CMA’s 2nd Annual Business of Ideas Forum, Tim Penner (President of Procter & Gamble Canada) reportedly announced that his company was increasing it’s online marketing spending from about 3% to 20% in the next year.
You may ask what could have triggered such a large shift? Below are some observations that I gathered through […]