Category: Eco-friendly
Green Ads: Consumers Recall Them, But Are Skeptical
April 30, 2008 – Consumer recall of advertising with “green” messaging is high. More than one-third of consumers (37.1%) frequently recall green messaging; another third say they recall it occasionally (33.1%), according to a new Burst Media survey, MarketingCharts reports. The online survey, conducted… Read More
Making Your Brand the Right Shade of Green
April 8, 2008 – Let’s start with a fact. Whichever terms you choose to characterize it—Going Green, Environmental Stewardship, Sustainable Development—the eco-agenda is not a fad. It’s here to stay. Whilst some brands are actively engaged in the movement, other brands ignore it, and… Read More
Greenwashing: A Dirty Job?
February 5, 2008 – According to a 2007 report by TerraChoice Environmental Marketing, an overwhelming majority of environmental marketing claims in North America are inaccurate, inappropriate, or unsubstantiated. Using metrics from the Federal Trade Commission (FTC) and the Environmental Protection Agency (EPA), TerraChoice concluded… Read More
Are Fashion Retailers Doing Enough To Counter Climate Change?
January 4, 2008 – As more and more fashion firms jump onto the eco bandwagon, with new initiatives to cut greenhouse gas emissions and use more recycled materials, just-style asks whether there is a real commitment to change or whether they are simply paying… Read More
Eight Predictions For ’08 – What’s Ahead For The Retail Industry
December 13, 2007 – If only predicting the future were as simple as consulting a Magic 8 Ball. Will mini-skirts make a comeback? Outlook not so good. Should I open 25 new stores this year? It is decidedly so. Will consumers buy beverages that… Read More
WWF Paper Towel Dispenser
December 5, 2007 – This paper towel dispenser/advertisement, sponsored by the World Wildlife Fund, caught my attention. Their slogan is ‘Save Paper. Save the Planet’. They try to reinforce the direct correlation between using paper and destroying forests by showing the diminishing paper towel… Read More